Don't Make These Marketing Mistakes in Your Dog Walking Business
Are you making any of these common mistakes marketing your dog walking business? It's not to late to fix these errors and boost your marketing power.
Marketing to Everyone
Everyone is not your ideal client, so don't worry about being unappealing to the masses. Instead, identify your dream clients and target them. It's ok to alienate people who are not the type of client you want.
No Networking
I can't stress this enough— the more people you know the more referrals you'll get. Take the time to introduce yourself to other pet pros so you an refer each other.
No Website
Websites are where people go to find out more about you, can find you in organic searches, and make buying decisions. What you spend on a website is nominal compared to the marketing power, and with DIY templates its easier than ever to build a site yourself.
Not Tracking Where Your Clients Found You
Not every marketing move works, so track where your clients and inquiries came from. I used to drop business cards off at local businesses but rarely got calls from them, and those that did call didn't end up signing up. So I stopped wasting my time putting cards out and put my energy into the things that were working.
Skipping a Bio on Your Website
People want to know who you are, and if they can't find any info about you they may move on to the next walker who does include info on their past experience with dogs, a good headshot photo, and how you can help meet their dog's needs.
You're the Same As All the Other Dog Walkers in Your Area
Tell the world how you're different from your competitors. Whether you have a specialty like dog running, are super knowledgable in dog behavior, are force free, are offering a better customer experience, etc., make sure people know this about you.
Skipping Social Media
Social media is a powerful marketing tool, and you can bet your competitors are using it. It's a great perk for existing clients and a marketing strategy to attract new ones.
Need some Marketing Inspiration? Get 12 strategies for marketing your dog walking business:
