6 Ways to Promote Your Dog Walking Business with Instagram
If your ideal dog walking clients are using Instagram (if they're under 50 they likely are), harness the power of this image driven app to build brand awareness for your business! It's a great way to let people in your community know you exist and start networking. Get started with these 6 ways you can use Instagram to promote your dog walking service.
#1 Post Regularly
To see consistent results, your posts need to be consistent, so aim to post at least 3 times per week. You want your followers to get to know you and build trust, and that takes time & repetition too.
#2 Use & Follow Local Hashtags
Using local hashtags can increase your reach and get your post seen by other users in your area. You can also follow local hashtags making it easy to engage with prospective clients. Look for local dog specific hashtags, these are often used by potential clients (i.e. #dogsofyourcity #yourcitydogs, etc.).
#3 Engage With Prospective Clients
Follow possible client leads and engage! Like and leave genuine comments on their posts. Start by using local hashtags and location tags to find dog owners in your area.
#4 Take Advantage of Multiple Image Posts
Have tons of photos to post at one time? Don't annoy your followers by blowing up their feed with a constant stream of your pics. You can post up to 10 photos in one post. Bonus: Instagram will show followers different images from the same post at different times, which can increase reach and engagement.
#5 Jump onto Reels
Instagram just rolled out reels where you can create short video clips and add text and music (some features may not be available to all users yet). Reach and engagement for reels can be above and beyond a post or story currently, so jump onto this opportunity while the feature is new and that's still the case.
#6 Post Stories
Don't miss the opportunity to highlight your business with Instagram stories! It's easy to take a quick video as you go about your day, and you can pick your favorite stories to highlight on your profile. Stories are the first thing Instagram users see at the top of their feed, so don't overlook them!
Don't Know What to Post?
Templates for Pet Pros has you covered with 10 new Canva templates each month. Customize these social media graphics with your brand colors, fonts and logo with a few clicks of your mouse, and you'll have fresh relevant content every month. Not familiar with Canva? It's a drag and drop design software that makes designing graphics super easy. Templates for Pet Pros members get access to a library of how-to videos so you can navigate Canva easily.
